BM501 Financial Accounting (core course) (3 credits)
This course serves as an introduction to fundamental accounting concepts, techniques and processes of accounting data accumulation and preparation of financial statements. Other topic areas include accounting for inventory, tangible assets, intangible assets, and other related accounting matters which are necessary for using accounting information in decision-making.
BM600 Business Economics (core course) (3 credits)
Macroeconomics and microeconomics theories are studied and applied to business situations in order to facilitate decision-making relevant to the domestic and international marketplaces.
BM601 Management and Organizational Behavior (3 credits)
A study of management as it relates to individual, small group and total organizational systems. Topics include management principles, leadership, motivation, interpersonal communication and international management with an emphasis on the roles of responsibilities of the manager in a total global environment.
BM602 Financial Management (3 credits)
study of the corporate financial decision-making process. Subject areas included are reviews of financial statements and ratio analysis, the concepts of risk and return, the time value of money, analysis and valuation of bonds and common stocks, measuring the cost of capital, capital budgeting decisions, capital structure, dividend policy, risk management, and mergers and acquisitions. The course also emphasizes the applications of information technology in all phases of the analysis and decision-making.
BM603 Marketing Management (core course) (3 credits)
Advanced study of the rationale for marketing decisions and the application of managerial functions to the analysis of marketing problems and opportunities; developing marketing strategies; planning marketing programs, selecting the appropriate marketing mix; and organizing, implementing, and controlling marketing efforts.
BM605 Operations Management (3 credits)
A study and analysis of production and operations in manufacturing and services industries, emphasizing the applications of operations concepts and quantitative techniques for problems analysis and management decision supports through the management information systems. The topics include production and operations strategies, locations analysis, plants layout, product and process design, selection of processes and technologies, project management, logistics and supply chain management and inventory control, quality management, services improvements, human resource in operations management, and maintenance management.
BM606 Business Research Methodology (3 credits)
The course focuses on the conduct of research and the use of research finding for business decisions. Emphasis is placed on the logic and methods of problem identification, research designs, data collection methods, data analysis and interpretation. Students are required to design a research project, prepare a written proposal, collect and analyze data and write a research report.
BM607 Strategic Management (3 credits)
The course analyzes organizational environments from the perspectives of top management in their efforts to manage a firm’s mission, goal and strategy. An integrative approach is taken to the strategic management process including formulation and implementation of strategy and policy, and evaluation and control. Case analysis and computer simulations are used to provide students with an opportunity to apply theories and concepts to real world business problems.
BM611 Human Resources Management (3 credits)
A study of philosophy, evaluation and functions performed by human resource management professionals. Topics also include recruitment, job analysis, training and development, job evaluation, performance appraisals, collective bargaining and employee health and safety. The course also examines government policies affecting the labor markets and labor Relations.
BM614 Management and Organizational (3 credits)
The course examines various concepts and methods of managing change and facilitating organization development in today’s complex and turbulent environment. The design and implementation of organizational development interventions will be studied, along with their implications for social responsibility leadership, and organizational learning. Students will experience the practice of organizational development and managing change through an action research project.
BM615 Current Issues in Management (3 credits)
A study of recent theoretical and empirical works in the field of management. Selected readings in current periodicals and publications are chosen to deal with contemporary problems and issues in management. Independent research, reports, and discussion are utilized.
BM616 International Business Management (3 credits)
A study of the theory of international trade and investment, balance of trade and balance of payment, international monetary system and financial markets; culture, politics and laws, international business entry, international business strategy and operation such as marketing and financial management.
BM617 Labor Relations Management (3 credits)
This course provides an important overview of critical issues and concepts in employee and labor relations, involving the employer-employee relationship within both union and non-union organizations. Topics include labor law, collective bargaining, administration of the collective bargaining agreement, mediation and arbitration, and grievance and discipline procedures.
BM622 Investment Management (3 credits)
A study of various investment alternatives and their valuation. Topics included are analysis of common stocks, corporate and government bonds, mortgage-backed securities, options and future contracts. The course also includes study of the market structure and its participants, as well as alternative measurements of risk and return on investments, and the theory and practice of portfolio management.
BM623 Multinational Financial Management (3 credits)
This course is designed to expose the students to the international dimension of corporate finance. It is aimed at providing a conceptual framework for analysis of major financial problems of the global company. Topics include: the international monetary systems, the foreign exchange market, determination of exchange rates, managing foreign exchange exposure, the foreign direct investment decisions, capital budgeting and working capital management.
BM625 Current Issues in Finance (3 credits)
A study of recent theoretical and empirical works in the field of finance. Selected readings in current periodicals and publications are chosen to deal with contemporary problems and issues in investment, banking institutions and financial management. Independent research, reports, and discussion are utilized.
BM627 Entrepreneurial Finance (3 credits)
An examination of the initial funding and the financing problems encountered as a small business develops. Cases and lectures will cover financing sources, financial reporting, spreadsheet analysis, and bank loan procedures. A complete business-financing plan well be developed by each student.
BM 631 Consumer Behavior (3 credits)
Marketing implications of psychological, anthropological and sociological factors that influence consumer behavior and consumer decision-making. This course prepares students to ask the right questions of consumers in order to develop marketing strategies that are responsive to consumer needs. Topics include the behavioral science bases of market segmentation, product positioning, pricing, and advertising evaluation.
BM632 Product and Price Management (3 credits)
The purpose of this course is to provide students with conceptual understanding and hands-on experience in managing a proactive, new-product development process, product life cycle strategies, product lines policy, product positioning, brands and packaging. The course considers strategic as well as tactical aspects of pricing decisions using qualitative (consumer behavior and psychology) and quantitative (economics and statistics) analysis. Consideration is given as to how pricing policies should be set and compares theory with what happens in the real world. It deals with various levels of competition with differentiated and undifferentiated products and concentrates on pricing structure through time, across a product line and over customer segments.
BM633 Marketing Channels and Supply Chain Management (3 credits)
An integral part of the strategic marketing management. The topics include the concepts of marketing channels, selling functions in marketing channels, goods delivery, transportation, inventory control, warehouse and distribution centers management, materials handling, information technology, customer relationships management (CRM) in modern trade systems consisting of retails, wholesales, chain stores and exports businesses.
BM634 Marketing Communications (3 credits)
This course deals with the importance of integrated marketing communications (IMC), the marketing communication model, the marketing communication process, the tools of IMC and media mix, IMC planning and resource appropriation and evaluation of IMC and campaign effectiveness.
BM635 Current Issues in Marketing (3 credits)
A study of recent theoretical and empirical works in the field of marketing. Selected readings in current periodicals and publications are chosen to deal with contemporary problems and issues in marketing. Independent research, reports, and discussion are utilized.
BM636 Marketing Research (3 credits)
This course is designed to provide students with an appreciation of the nature and the scope of marketing research and the research techniques. The goal of the course it to equip students with skills to conduct research and to effectively use marketing research information. The first part of the course considers the acquisition of data; research designs, sampling procedures, and questionnaire designs. The second part of the course introduces students to univariate and multivariate data analysis techniques. Marketing research results are applied to solve marketing problems.
BM637 International Marketing (3 credits)
The study of international marketing management and coordination, focusing on the principles of strategic planning for international competition, implementation and approaches to the target markets. Topics include the global marketing environment and its characteristics. Comparative studies of the structures in the European, American, and other major markets. Market analysis and sales management, pricing policies, planning and control of international marketing operations.